Collect group information to ensure that the relevant information

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New retail pays more attention to communication and interaction with customers, uses a series of marketing methods to reduce competitive pressure, actively explores the market, generates a group of loyal customers, increases customer stickiness and thus increases sales profits. Determine the analysis goals Target group of Sanfu Department Store A. Students  years old – middle school students, college students, etc. Core features Not yet financially independent, with limited spending power Demand for goods  price elasticity is high Targeting strategy CultivationDevelopment Collect information about such groups and disseminate information related to the .


Three Blessings to such groups through daily publicity and promotion activities Use systematic publicity Armenia WhatsApp Number promotion strategies to guide and promote consumption of this group and develop them into Sanfu customers B. Office workers  Core features Economic independence and strong spending power Pay more attention to clothing and personal image Demandprice elasticity for goods is relatively small Targeting strategy SearchStrive forof Sanfu Department Store is effectively reached, and strive to win such groups to become Sanfu customers through the differentiated advantages of Sanfu Department Store.





Sanfu Department Store Online Shopping Platform A Selfbuilt BC mall Sanfu Department Store official mall and APP Advantages High member loyalty and ability to ensure brand value Disadvantages less traffic than mainstream ecommerce B Enter into thirdparty ecommerce platform Tmall flagship store,  flagship store Advantages sufficient traffic, high user stickiness How to define Bend products and Bend product manager methodology Compared with Cside products, the biggest feature of Bside products is that they are oriented to users in specific fields, and the number is much smaller, but they pay more attention to the indepth exploration of the operating procedures in users' professional fields  that is, they are more professional and closely related to the business.