FOMO or vanity or logical financial gain

FindYourMobile

Grow brand reach and engagement Increase unpromptedbrand awareness from x to y Increase reach and engagement on social media fromx to y Consideration Grow non-blog organic traffic from x to y Grow blog trafficfrom x to y Conversion Increase organic sales from x to y Increase data capturefrom the blog from x to y Advocacy Increase shares on social media from x to yIncrease the number of backlinks to the website from x to y Increasetestimonials from customers from x to y DMI Insider tip.


Have one or twoobjectives under reach and engagement, consideration, conversion and advocacy.Keep it really simple to begin with, don't overcomplicate it. Understand youraudience Before you develop any content, you need to understand who you Find Your Mobile Number List aretalking to and what they need. That requires you to build target buyerpersonas. You can get this type of information in Google Analytics GA toexamine who your audience is. For example, what percentage is male or female?What devices are they browsing on? What ages are they? What interests do theyhave and what sites are they looking at? DMI Insider Tip: We often see thatpeople are browsing career sites. So we know they're either changing orstarting their careers. The second thing we know is that they shop for value.That's important because when we're building landing pages, the value side ofour messaging needs to be dialed up. Once you establish who your targetpersonas are, you need to figure out their need states: these can be emotivedesire or fear, social .





From thispoint, you can create content to tap into those needs. Build a ContentMarketing Plan in Steps Be relevant Being relevant is the content sweet spot!It’s the intersection of what you want to talk about and what your audiencewants. Being relevant infographic Being relevant infographic A lot of brandsdon’t really get this part of the content plan. They talk about what they wantto tell people about, rather than focusing on what the customer needs and wantsto hear. But how do you know how to be relevant to your audience.