These people are typically looking for more

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A simple blog post can give you many opportunities. Other great content options for this phase include guides, infographics, and short videos. Sales Example At this stage, sales almost never come into the picture, even for the best leads. As we have mentioned, these people are only looking for information, they want to solve a problem or need and for the moment they are only getting information about it. TOFU leads are the least qualified and, therefore, the least likely to close a sale. A very common mistake that some companies make is reaching out to leads too quickly and pressuring them to buy.


The best thing your sales team can do during the discovery stage is to provide the Marketing A Complete List Of Unit Mobile Number List team with updated FAQs and concerns from customers who have already purchased. If we resolve these doubts or questions through blog posts, we will be getting ahead of ourselves and will be able to avoid them having to be addressed in a sales call or email. Another point that the sales department can develop to monitor the evolution of leads is to implement lead scoring and sales pipelines. MOFU Middle of the Funnel Marketing Example The consideration stage is in the middle of the funnel and are more informed leads than those in the TOFU. information about specific solutions and vendors, so we need to develop more detailed content.





Examples include landing pages, whitebooks, case studies, longer videos, comparisons of different solutions , etc. You must use Smart Content to adapt each landing page to your leads based on factors such as country, language, life cycle stage, etc. You can include basic questions in your forms to obtain more information about prospects. Little by little, you will obtain more information about them and you will be able to form a true image of who they are and their needs. Sales Example MOFU leads have progressed and are further down the funnel consuming more specific content. A webinar is, in this case, the best way to give prospects information on the specific topic that interests them.