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Here are some of the best tips: Define the product and audience Before starting you must define the stage reached by your products in the life cycle, for example: Are you looking to generate feedback on a new product? Do you want to eliminate stock of a stagnant item? Is your goal to give greater impetus to a star product? Whatever your need, Live Commerce can be an ideal means to create brand awareness and show features, but attracting many compulsive consumers who regularly only consume once and do not return. The ideal format Before setting up a live event, campaigns typically use Key Opinion Leaders (KOL), or Key .
Opinion Consumer (KOC) as hosts to conduct the entire Gansu Mobile Number List presentation, introduce the product, and interact with users connected to the stream. However, there are different formats that must be taken into account to hit the target with the specifics of your product and, of course, the intention of the transmission. Some of them are: tutorials where the functionalities of the products and usage guides are demonstrated; interviews with consumers or relevant influencers in the segment; behind the scenes, where an exclusive look at the making of the products or the history of the company is offered.

Facilitators Planning a Live Commerce event also involves deciding on elements inherent to the campaign, such as: Technologies Here you must decide on the platforms or marketplace that will be used as the streaming provider and that will allow the ecommerce functionalities to be integrated. Monitoring As in ecommerce, in Live Commerce it is an excellent practice to use metrics tracking and monitoring solutions to evaluate the impact of the presentation on the audience and understand what works and what does not. Marketing Like any other digital marketing strategy, Digital Marketing is implicit.
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