Outsourcing Case Study Creation If you outsource

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Call to Action We said before that effective case studies combine sound argumentation with emotional appeal. This makes it an effective way to convince potential customers to take action. Therefore, it’s a good idea to leverage the momentum created by the storytelling aspect of your case study by integrating a call-to-action (CTA).


The specific CTA you choose will obviously depend on how you deutschland phone number plan to use your case study. It should naturally follow what is contained in the case study. For example, it might direct readers to a specific offer, invite them to a webinar, or request a product demo. Beyond these specific elements, the format of a customer case study is not set in stone. Keep in mind that some of your readers will have more visual memories. Consider adding visual charts, graphs, and tables to your case studies to spark interest. Likewise, why not leverage video to make your testimonials more impactful.





Also consider highlighting some key quotes in your case studies so readers can hear the featured customers speak to them directly.  content creation, how should you adapt your guidelines for writing case studies? Outsourcing case study writing tends to raise more questions than other types of content. In particular, how will the interview be conducted? Should copywriters do this themselves, or should marketers be responsible? At Plezi, we prefer marketers do this for a few reasons.