And that’s great because instructions must

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Be clear and resolutive, no matter the level of knowledge of who’s reading. However, the second part of the text doesn’t add much. It explains the purpose of the tool instead of showing the benefits to be obtained by the Buyer Persona Generator. It may sound cold, lacking empathy, increasing the distance between the one with the problem and who owns the solution. Another thing is the Call to Action. Even though there was an attempt to create a first-person reading illusion here, I was the one offering something. So the sentence “build my persona” felt too loose here, lacking guidance.

Here is the new version of the copy: Did I reinvent the wheel here? Absolutely not. I just brought the audience closer to me. I explained what a buyer persona is, shared some relevant benefits of having a well-constructed one, and made myself — as the authority ICTP Conference 2017 character — available to help them through the creation process, and we were good to go. The user experience We have gone through the essence and importance of having a positive user experience. And regarding the old Buyer Persona Generator page, here are the three main low-lights according to my research and perception.



Generic design If you scroll up to the part I showed before, of the whole first page of the experience, you will see there was not much related to the Buyer Persona subject design-wise. It was two people looking at a laptop, a few icons around, and… yeah, that was it. Now, we have a motion design picture of a mobile phone being tapped by a hand. And with each tap, the character displayed on the mobile screen changes. That allusion brings the idea that, in a way as simple as a tap, the user can build multiple personas that fit their business segment.