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Lüben is referring to the case where the user already has a specific product in mind and has a (more or less targeted) purchase intention. For example, if I enter an online shop with the decision to buy an Asus notebook, I make it easy for myself and immediately start typing “Asus Notebook” into the search field. Ideally, suggestions for suitable models are shown to me as I type and I can click straight to the 17-inch notebook or the model in white: Search suggestions for product searches in e-commerce Notebooksbilliger.de completes my search for an Asus notebook.
To the right of the search suggestions, products are already displayed that may India Phone Number match my search. When does a website need a search function? Not every website needs an internal search function. For example, you will often not find a search field on the websites of service providers - that is not a problem as long as the number of pages is manageable and the navigation is structured logically. Here on the blog, however, it does, after all, we have already written a considerable number of posts and want to make it easy for you to find posts on a specific topic. When it comes to online shops, a search function is essential. Simply because users expect it and many don't feel like having to laboriously search through the navigation categories.
They would rather turn their backs on the shop and continue looking at the competition. 5 central aspects of a user-friendly search: So that I actually buy the notebook, my favorite Armani perfume or the bicycle bag I want in the online shop I visit, I have to find the product as quickly and easily as possible. This brings us to the demands that users have on a good search function - and which should also be the demands of shop operators. #1 placement In 2014, eResult surveyed German and British users as part of a study about where they would expect to find the search field in an online shop. The result: the search function is most often expected in the upper central area of the website . Just a few years ago, most users expected the search field to be in the top right of the page.
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