your brochure or during the last show

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But do they work well in synergy, for a better return on investment? Currently, to highlight your ranges of houses, land and services, there are different communication media: Presentation brochures The “showcase” website Real estate shows Real estate portals to put your ads online (lineage) Different advertising media: press, billboards, radio (without precise measurement of the effectiveness of the format, the network, the day). Traditional media (press, billboards, etc.) help you develop your notoriety and are important elements that will reassure individuals and encourage them to entrust you with one of the main projects of their lives.

These levers are still relevant today and their necessity, to develop your notoriety, create Korea Phone Number Data a feeling of proximity, gain the trust of potential buyers, is undeniable. But, although necessary, these tools are not sufficient because they do not achieve your objectives. Indeed, they are often disconnected: there are few or no connections between the different actions and the different supports. So, do you know how many contacts were generated by ? In addition, their management requires a lot of time from your internal teams and is not part of their core business. A cross-channel communication strategy: the must-have for CMIists! Each point of contact between your prospect and your brand is important, but it is the synergy between the different levers that will make your overall marketing strategy rich and will allow you to attract more qualified leads.



Thus, it is not a question of adding the supports together and being present almost everywhere, but rather of taking into account the different communication channels and creating synergies between them. The objective? Support the Internet user throughout their decision-making process so that they naturally turn to you when making their choice! If you don't want to miss out on performance, all your actions and your marketing strategy must be built with one key word in mind: synchronization . Thus, your online (on the web) and offline (on other media such as television, radio, cinema, press, etc.) actions must be decided and deployed by thinking about the interactions they can have . They must enrich and reinforce each other to amplify the overall results of your business.