This type includes all communication channels

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That belong to your company: Corporate magazine Company profiles on social networks Newsletter Benefits of Owned Media controllable measurable durable Disadvantages of Owned Media lower credibility depending on traffic Inspirational articles, checklists or infographics – you have numerous options for becoming active on your own platforms. In addition to all the creativity you put into your content, you should n't neglect search engine optimization . It is one of the most important ways you can distribute your content.

Tips for your content distribution strategy Before you really get started with content Special Data distribution, you should pause for a moment and become aware of your strategy. The following tips will help you with strategic considerations. Bury your head in the sand Don't bury your head in the sand! With the right content distribution strategy you can reach your users. 1. Keep your goals in mind Place ads just to run ads? A little bit of Facebook on the side, because that's just how you do it as a company? I can tell you this much: This is not a good idea. Think carefully beforehand about what message you want to convey and what goals you are pursuing.



If your goals are performance-oriented , it may make sense to focus more on your website. Owned media plays an important role here. For example, you can use email marketing and search engine optimization for content distribution. If, on the other hand, your focus is more on branding , you should pay more attention to earned media. And paid content can also contribute to brand building. But the following usually applies: branding ultimately also influences performance.