Furthermore, in addition to being only one,

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The h1 heading must be positioned at the beginning of the page, precisely because - as a title - that is where the search engine expects to find this type of declaration. SEO Guide: Tag Strong & Em We have reached the last two tags relating to the contents that I want to talk to you about in this basic SEO guide.

As you surely know, within a web text it is Email Data possible to use tags such as bold (Strong) and italics (Em). Some might think that these two tags have no importance on the SEO side: big mistake! Both bold and italics, in fact, tell the search engine that those particular words deserve particular attention. The same thing happens, for example, also with the h4 and h5 headings.




Precisely by virtue of this aspect, bold and italics must be used with caution, trying to highlight all those elements that in your opinion can be correlated on a semantic level with the keyword with which you want to position your web page. This does not mean, however, that these two tags should be used thinking only and exclusively about search engines: first of all, in fact, you must never forget that you certainly cannot fool Google with these tricks; secondly, don't forget that bold and italics can help you a lot to make it easier for users to read.