that’s a pretty strong indicator that something has broken and requires you...

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Description.”google-my-business-improvements-facebook-page-changesOstensibly, Facebook has decided to remove these information sections simply because they’re unnecessary. While your company’s mission and overview can fit neatly into your page’s description, things like your biography and personal interests should probably get the axe. After all, Facebook’s ability to connect users with appropriate business pages depends on the quality of their data. With superfluous information like biographies and personal interests clogging their algorithms, that ability may be hindered.

In any case, make sure everything you need users to know about your Belarus Mobile Number List business is included in your page description.Shopping data now available in landing pages reportGood news for ecommerce advertisers who (wisely) strive to optimize their prospects’ post-click experiences: The landing pages report in Google Ads now includes data from Shopping campaigns. As of now, you can consult that report to see how well (or poorly) your website is converting clicks into purchases.As you can see in the screenshot shown below, the report provides a number of useful metrics for each of your Shopping landing pages.





For the purposes of conversion rate optimization, of course, the two of greatest concern are gross conversions and conversion rate.google-my-business-improvements-shopping-landing-page-dataVia Google.Having centralized access to this performance data enables you to do a couple things. One: you can use it to prioritize optimizations. For example, if your average Shopping landing page converts visitors at a rate of 12%, but one page in particular is converting visitors at a rate of only 3%, it’s safe to assume that page should be your top priority. Two: you can use it to nip problems in the bud. If the conversion rate on your top Shopping landing page suddenly drops from 18% to 4%.