Content Marketing strategy

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According to a survey by the Content Marketing Institute , 3% of companies do not have a professional dedicated exclusively to content production work. The same study reveals that among the companies that achieve better returns, this same number is reduced to 3%. Since we know that you don't want to make any of those mistakes in your strategy, we invite you to download our complete (and free) e-book on Content in BB companies with Hubspot: Ultimate Content Creation Guide for BB Companies What are the best examples of BB Content Marketing? So that you can see how some companies can efficiently exploit BB Content Marketing, we have included some successful examples that can adapt to your business and your audience.

Deloitte Insights What better than to become a reference in research Phone Number List and studies when the topic is consulting? Deloitte does it with excellence , addressing various questions about different industries, becoming a source of consultation for the most varied audiences, generating enormous traffic on its pages. CB Insights As we said before, newsletters are very efficient for communication with the public and CB Insights does it very well. With a more casual connection, everything you need to know can be read without even clicking a link. Therefore, it respects the customer's experience without forcing them to make any interaction and, at the same time, strengthens their brand awareness.




Ciox Health Ciox Health provides information management tools for healthcare facilities, such as hospitals and doctors' offices. The company was looking for expansion in 06 and one of the significant challenges it faced was generating new leads in other markets. It relied on Content4Demand solutions to achieve these objectives. After conducting a quantitative survey, Ciox Health was able to develop buyer personas and begin a Content Marketing strategy that consisted of six pieces (questions and answers, quiz, infographic, checklist, interactive list and a mixed-media motion graphics video). . The results of the Ciox Health Marketing campaign were impressive.