By ensuring that your onboarding process is specific to each customer's needs,

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know what can be achieved using your brand and let users know they are not alone in doing business with you. 4. Improve the onboarding experience A poor onboarding experience is one of the main causes of high attrition rates. Up to 60% of users who sign up for your SaaS application will use the application once and never come back. This is not necessarily due to a product flaw or poor user experience.



Rather, it’s due to a lack of proper onboarding. Onboarding is the process of familiarizing B2B Email List customers with your product or service and allowing them to get the most value from using it. It’s important to realize that it’s not just about getting users to use your product. Instead, it’s about showing them how to maximize the value they get from using your product so they can’t help but use it.





An example of how QuickBooks works is a good onboarding experience: Quickbooks Onboarding Experience Rather than using a one-size-fits-all, non-personalized approach to all customers, the company allows each user to choose what they want to use QuickBooks for, and then tailors the experience accordingly. There are many ways you can improve your onboarding experience: Provide a personalized onboarding process for each customer.