Practice is the fastest way to get better.

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If you dont like any of that, invite a friend over and have them ask you questions while you record the audio or video. Step . Splinter Content Splintering is taking the parts of your longform content to make more content for multiple platforms. You can splinter your longform content into podcasts, YouTube videos, emails, blog posts, and social media posts. If you are starting with longform video or audio content, youll need an application that transcribes your video or audio. The program I love is Descript which transcribes your video and audio content, and as you edit the transcription,


It automatically edits the video and audio. Splintering Formats You can splinter Algeria WhatsApp Number your longform content into various formats, including audiograms, short videos like TikToks or Reels, and social media graphics and captions. Here are a few of the most common splinter formats. Long YouTube Video Short YouTube Video Short TikToks and Reels Podcast Episodes Audiograms Blog Posts Emails Quick Tip Social Media Posts Quote Social Media Posts Reminder Social Media Posts Stats  Data Social Media Posts Content Announcements Summary Posts You dont need to be a video editor, audio expert, or writer to create great content.





Quantity, consistency, and speed are the most important things when building your content marketing engine. You dont need expensive applications, fancy cameras, or hightech equipment to create great content. Great tech can turn good content into great content, but no amount of tech can turn bad content into good content. Focus on the quality of your message and information. Your iPhone and a simple video or audio editing software like Descript or Garage Band are enough to get you started. Workflow Example LongForm Video Splintering Record a longform  min video. You can edit or leave the video as is and post it on YouTube. Identify  of the main points in the video and make midsized  min YouTube videos. Identify any soundbites, tips or quotes in the video and create short YouTube videos, TikToks, or Instagram Reels  sec –  min.