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Rather than being essentially a "mini program collection store" like WeChat Takeout. After Douyin continued to conquer the local life field, it finally reached out to the core hinterland of Meituan and Ele.me - the food delivery market.Douyin not only wants to copy Meituan in the local life field, but also wants to copy half of Meituan in the food delivery field: it will not provide its own delivery service for the time being, but provide merchants with a new channel that still has traffic dividends and gameplay dividends.Since they are all in the early stages of development, the merchants currently connected to Douyin .
Takeout are mainly brand merchants. In terms of delivery, users will also not see a delivery person wearing a "Douyin Takeaway" costume delivering goods to their door. Instead, the delivery will be delivered by a third-party Iceland Phone Number delivery service provider such as takeaways, don’t panic with Meituan and Ele.meOn the left is Douyin Takeout, on the right is MeituanHedgehog Commune also found that across the city of Beijing, Douyin’s currently recommended products are high-customer price packages of more than 100 yuan. Comparing the product lists of the same merchant on Meituan and Douyin.

We can find that Douyin’s The price per customer is nearly 200% higher than that of WeChat. The self-media Tech Planet quoted Douyin’s food delivery investment promotion department as saying that this is Douyin’s differentiation in order to strengthen the attribute of growing grass, making it convenient for users to “stock up first and buy later”. If they want to eat, they will give it away. If they regret it, they can get a refund, which is convenient.
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