Step 6 Implement and verify marketing measures

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Finally, implement marketing measures while referring to the nine example measures mentioned above. Proceed with your marketing measures by reflecting the research you have done so far and the rules you have agreed upon.After implementing measures, be sure to measure the effectiveness of the measures. Quantitative analysis is particularly often used to measure effectiveness. The following article provides detailed explanations of quantitative and qualitative analysis methods. Please also take a look.Also check this articleHow to do qualitative analysis? Explaining how to use it for marketing Explaining the importance of quantitative analysis in marketing Three marketing strategy patterns in the manufacturing industry.


We will introduce typical measures for each difference, such as "product" and "new phone number list customer vs. repeat customer." Each is explained in detail below.Three marketing strategy patterns in the manufacturing industryPattern 1 BtoBPattern 2 BtoCPattern 3 DtoCPattern 1 BtoBA major feature of BtoB (Business to Business) is that transaction amounts tend to be large. Because business negotiations occur multiple times and after-sales service is important, it tends to be easier to build long-term partnerships. Let's take a look at the characteristics and policy patterns of marketing.Characteristics of business/key points in marketingBtoB business is characterized by ``multiple business negotiations because the purchase is made by a corporation .




In BtoB, there are usually multiple key people and processes such as business negotiations, approvals, and approvals, so in most cases it takes time to complete a purchase.Another characteristic is that careful consideration is often required before making a purchase, and that nurturing takes time, and a reliable closing is a must each time.Marketing measuresTypical BtoB marketing measures include the following.Lead acquisition (exhibition at exhibitions, owned media, white papers)Sales by email or phoneSeminars and webinars introducing implementation examplesAcquiring leads is one of the most important measures in BtoB marketing. Attract customers' attention through exhibitions, owned media, white papers, etc., and develop them as leads for your company.