Input work is complicated Pages that require user

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Input, such as contact forms and surveys, may have high bounce and exit rates. In such cases, there is a tendency for the process to become complicated with many input items and check items. As a result, users who find it tedious to input information end up leaving the site. User purpose met There are also web pages, such as blogs and single-page landing pages, where the user's goals and expectations are met on their own and there is no need to transition to another page. In addition, the inquiry completion screen and purchase completion screen are also pages that are displayed after the user has achieved their goal, so they are more likely to abandon the page. In these cases, high bounce and exit rates are not a problem.

How to improve bounce rate/exit rate Let's consider ways to improve the bounce Phone Number List rate and exit rate by referring to the reasons why bounces and exits occur. Make content that meets users' search needs In order to create a page that users are looking for, it is necessary to create content based on search needs. Is the keyword selection correct? Is the title/description consistent with the content? Is there any content lacking compared to competing pages? Improve your content from the above perspectives. Set up easy-to-follow directions for users If you want people to transition to another page, you need to set up a guide that guides them well. Set up internal links such as related articles in an easy-to-understand manner Add an explanation that catches the user's interest and makes them want to see other pages.



Place the CTA in a large, easy-to-see place Make the CTA button design easier to read Review the text before connecting it to the CTA By taking these measures, it will be easier for users to understand their next action. Optimize display speed First, check the display speed of your web page. To check, we recommend using the free tool " PageSpeed ​​Insights " provided by Google . Your page speed performance will be scored, and if it scores between 0 and 49, you should fix it immediately. The following are the main ways to improve display speed. Choose the method that works best for your company and implement it. Compress images Reduce JavaScript files Reduce server response time Review the server Optimize for multiple devices In today's world where smartphones and tablets are popular, web pages need to be optimized not only for computers but also for mobile devices. Even if you originally created a website with a responsive design, there may be some parts that are difficult to see when you actually view it on a smartphone.