A product that is in the dog position typically

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Thus, the Boston Model is used to determine how the company's resources are best used on the products that can be found in the company's product portfolio, in order to achieve the greatest profit. The model, or matrix, visualizes the company's products in a square matrix with a y-axis representing market growth and an x-axis representing relative market share, typically measured against the company's biggest competitor. Based on the two axes, the Boston Model is divided into four fields, each describing one product group.

The overall model presents two factors that WhatsApp Number List companies should consider when deciding where to invest - the competitiveness of the company and the attractiveness of the market -, with market growth and market share as the driving factors. focus group interview In addition to the Boston Model Leaving aside the Boston Model, there are also other good models that examine a company's products. This includes, among other things, the PLC curve and Ansoff's growth matrix. The Boston Model - structure and application As mentioned and shown in the model above, the Boston Model is divided into four fields, each representing a product group.




Each field has its own unique symbol that represents a certain degree of profitability - the star (Star), the question mark (Question Mark), the cow (Cash Cow) and the dog (Pet, often represented as a dog). The dog: has a very small field of interest. These products do not generate much profit for the company, as they have a low market share and the market growth is equally low. Since dogs can end up becoming money traps that require a lot of money to maintain, it is typically recommended here that you liquidate or reposition them. See more about positioning . Sex: If you can reposition your dog product in the best way, you will keep the low market growth and can gain a larger market share, which will be profitable for the company.