Read this blog post to find out what is behind the term that has dominated th...

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This is your opportunity to inspire trust in your reader. What do you have to consider with an about me page? You should primarily talk about how you can help your customer with your offer. Call to Actions (CTAs) should also not be missing. How can you provide evidence of your expertise? There are different ways you can prove that you are a professional. This includes customer opinions, awards, certificates or reviews. You can also name well-known companies that you have already worked for or tell us about your own success story.


Author's image universal Stefan Begemann Writing has always been a great passion of mine. I simply enjoy researching different content and processing it into exciting and informative texts. I was then able to further develop these skills through my studies in media and cultural studies.Inbound marketing in B2B – That’s why it’s worth it for your company! Generally Author image by Vanessa Wobb Vanessa Wobb Inbound marketing B2B featured image Phone Number More and more B2B customers are moving their research and the entire purchasing process online and are initially foregoing personal contact with the provider when making the purchasing decision. The days of traditional outbound marketing seem to be over – at least from the customer’s perspective. It is all the more important for companies to recognize this development and use appropriate marketing strategies .





The solution: inbound marketing .  how inbound marketing is used in the B2B sector and why you as a B2B company should urgently implement it. In our free e-book you will learn how to use marketing automation to organize leads efficiently and in a time-saving manner and how to conduct successful lead nurturing. Click here and find out more! TABLE OF CONTENTS What is Inbound Marketing? In contrast to conventional outbound marketing, inbound marketing does not rely on active advertising via advertisements, telephone acquisition, or classic TV, print and radio advertising. Instead, the user is convinced by relevant information that is based on their needs and the solution to their problem. Marketers speak of pull marketing (“pull”) versus push marketing (“push”).