The most high intent searchers

anamikaHJK

Don’t lose the art of the follow up Many reps assume that if they haven’t connected with a prospect by the fourth or fifth attempt, they never will. But our data told a different story Even after attempts, reps were able to connect with their prospects almost of the time. Connect rate declines quickly at first, but levels off around the sixth dial–this means that there are a lot of conversations buried in seemingly unreachable prospects. . Develop a plan that optimizes your reps’ time The number of times you should have your reps call each prospect depends on your lead flow.
  
If your reps are drowning in leads, it makes more sense for them to focus on making first attempts, where wedding photo editing service  there is a significantly higher connect rate. Conversely, when lead flow is dry, don’t hesitate to have them dig into some older leads that they haven’t connected with yet. It may take them calls to reach a single prospect, but that’s one more conversation they’d have than if they’d given up. When you do connect with your prospects, remember that the focus of your conversation isn’t paid search–it’s their business and how they can grow it. PPC is just a means to an end they care about.



Google ads roi stat . Know how to respond to common objections When selling PPC to your clients, you know they’re going to have some questions–and probably some objections, as well. You and your reps will need to be prepared to respond to these in a way that makes your clients feel comfortable about their investment in PPC moving forward. Here are some common PPC objections and how to respond to them. “My SEO is good enough!” It’s crazy to depend entirely on organic search as a lead source. Organic results are unreliable and have shrinking real estate on the SERP, especially on mobile.