You may also revamp your marketing

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To better appeal to people in the cities you targeted initially. Page likes In addition, you can also analyze your audience based on page likes. You can see the top categories of pages that your audience likes to understand better who they are and their interests. List of example pages customers like For example, you may find many people in your target audience, like a local food truck festival. As a result, you may try to get involved in the festival or promote it to help connect with your audience.

When you understand your audience’s likes, you have a clearer picture Liechtenstein Email List of who’s interested in your business. You can use these FB audience insights to make actionable marketing decisions to appeal to them. Activity The last section you can look at in Facebook ads insights is activity. Activity shows you how your target audience interacts on Facebook, so you can better understand their online behavior. You can see information like: Pages liked Comments Posts shared Ads clicked Promotions redeemed Graph showing activity on Facebook You can also see what devices your audience uses, which can help you tailor your marketing efforts towards specific device types or brands.



Graph showing the different types of user devices When you understand your audience’s behavior better, you can adjust your marketing strategies to appeal to them and drive better results for your business. Need help using Facebook Audience Insights? When you learn how to use Facebook Audience Insights, you can find a ton of data to understand your target audience better. But if you’re feeling overwhelmed with all the data or don’t know what to do with it, WebFX is here to help.