Final tips to achieve your best

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Some examples are: guides, e-books, customizable templates . This type of content helps to carry out an initial screening between those who are comparing your company and a competitor and those who are already ready to make a purchase. Within this content it is important to include a conversion path to identify all prospects ready to purchase. Here the lead nurturing phase begins , where the objective is to remain imprinted in the minds of potential customers. Once a user has downloaded premium content, the best way to maintain an active relationship is to create a workflow.

That involves sending several follow up emails containing videos, articles or other types of relevant  Photo Editing Services content to continue educating the prospect . At this stage, the support of a marketing automation platform can be fundamental . Third and final phase: satisfaction Successful inbound marketing strategies don't stop at the moment the purchase is made. The objective is to continue to relate to customers even after the sale, in order to convert them into organic promoters of the company and its products. During this phase it is advisable to use: chatbots satisfaction questionnaires of B B businesses use a chatbot to provide customer support: it is an immediate, intuitive method that is highly appreciated by users.



Through satisfaction questionnaires it is possible to know the real experience that customers have had with your company and find critical points that need improvement, to offer a constantly evolving service. It is important to find the right time to send the questionnaires and that the questions asked are short and direct. Thanks to a successful inbound marketing strategy it is possible to support and encourage the growth of your business. It's important to be open to failure and learn from it, as well as test and implement changes based on evolving customer needs. If you think you need support to develop your inbound marketing strategy, contact one of our experts for a free, no-obligation consultation.