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Hypertexte employees have, in fact, joined the teams of Smile's traffic acquisition division. " Hypertexte is one of the rare French agencies with recognized dual skills in natural referencing -SEO- and content optimized for the web, welcomes, for his part, Pascal Maupas, director of Hypertexte . "Only the sites with regularly updated and well-structured content is now favored by Google and therefore visible. Our combined expertise increases the scope of the offers and resources offered to customers.
" The merger has already enabled the new group to win a “large-scale contract” with a global industrial group, indicates Smile. The mission: semantic SEO optimization of its main site (in French and English) Hong Kong Phone Number and SEO-oriented translation into four new languages.
A social measurement tool like Buzzsumo allows you to measure the footprint of your content on Facebook, Twitter or Linkedin, while the measurement of the links generated (the famous backlinks, holy grail of SEO) can be carried out using a link tracking tool. like Majestic . Finally, a tool like Google
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shares and likes of your content on social networks backlinks (links to your content) average position (for a given keyword) number of clicks generated (for a given keyword) click-through rate (for a given keyword) number of keywords generating traffic (for a given page) This list of available data is of course incomplete. But in the era of data, it nevertheless makes it possible to move from governance based on feeling to quantifiable and demonstrable management of content production. Now the joys of content marketing are yours.
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