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The income of people in the county does not seem to be high (per capita disposable income is , yuan/year), but that is the income based on completing large purchases such as cars, houses, home appliances, etc and the gold content is not low (Guiping Social Consumer Goods Total retail sales is nearly billion yuan), and township (village) supermarkets and other formats still have opportunities to grow.
There are opportunities for new brands. Although the county market is dominated by old brands Indonesia Phone Number and big brands, there is also room for a large number of white brands and copycat brands to survive, indicating that new brands (Special Forces Coconut Juice, etc.) have the opportunity to enter, but they must work hard on refined operations and high cost performance of products. Branding is a trend. Whether it is the expansion of casual sportswear in Mule Town, Guiping, or the entry of Mixue Bingcheng, the value of the brand in the county market has been fully proven, and only brands have higher profit margins.
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Short video platforms have great potential in the county market. Although I often buy things on JD.com and send them to my mother by express delivery, there is huge room for people in the county to take the initiative to consume online. Due to knowledge and ability issues, people in the county have not been brainwashed by Taobao, JD.com, and Tmall before to develop e-commerce shopping habits. When it comes to the influence of major platforms on the county market, Douyin is definitely number one.
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