In order to solve these problems data

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are displayed every time you search , it becomes a hassle to check which data is correct , which significantly reduces work efficiency . cleansing is necessary to remove duplication and update the information to the latest and accurate information. Unable to communicate according to the customer journey map In order to understand the psychology of customers , many companies create customer journey maps that visualize the thoughts and actions of personas symbolic customer models over time. If there is a problem with the data , you will not be able to communicate according to the customer journey map .


By centrally managing your customer engagement history using cleansed data , you can communicate in accordance with the customer journey map . For example, `` We will inform those who have participated in a specific seminar about India WhatsApp Number Data a special campaign ,'' ``Our sales team will contact you again after the person we have exchanged business cards with downloaded materials from the web . ' ' You can communicate smoothly . You can learn more about customer journey maps in the article below . How to cleanse data How should I perform data cleansing  






Generally, the process is as follows. 1. Capture all your data and combine it into one All customer information stored in various formats such as Excel, CSV, Word, PDF, etc. is converted into the same format and imported into the database . When capturing and organizing data , you need items to identify the data without duplication . This identification item is called a primary key . In marketing, email addresses are often the primary key . When using MA Marketing Automation , when