Being Impersonal in Communications

Hihiva

Not Having a Crisis Management Plan
Whether it’s a social media blunder or an unhappy customer, having a plan in place helps reduce potential harm. A crisis management plan provides a roadmap, ensuring that your team knows how to respond promptly and professionally. It’s not just about damage control; it’s about preserving trust and demonstrating your brand’s commitment to accountability. In our experience, it’s often not the crisis itself, but how you handle it, that leaves the most lasting impression on your customers.


With automation tools available, it’s easy to lose the australia mobile phone number personal touch in communications. But that is exactly what many customers look for. It’s not just about addressing them by their first name; it’s about understanding their individual needs, preferences and history with your business. Tailored recommendations, personalised offers or even a simple thank you note goes a long way.
Not Celebrating Small Wins
While it’s essential to have a big-picture vision, celebrating small milestones, like our 15th anniversary, keeps the team motivated and acknowledges effort. These celebrations act as reminders of the progress made, reinforcing the belief that every step, no matter how small, contributes to the bigger picture of business success.



Not Seeking Expertise When Needed
Doing it all in-house might seem like a cost-effective approach initially, but in the long run, it can lead to inefficiencies and missed opportunities. While in-house efforts are commendable, sometimes an expert’s touch can make all the difference. Recognising when to get external help can be the difference between good and exceptional outcomes for your business.