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Why Separate Mobile Pages are Bad Bad for SEO In order to understand why separate mobile & desktop pages are bad for SEO, you need to think about how Google values pages on a website. First, one way that Google Search considers the “authority” of a webpage, is the number of external links pointing to it. Let’s say you have some good content and earned links pointing to your page. That’s great. But with separate mobile and desktop pages, may find you have backlinks to your mobile page, and backlinks to your desktop page. Congratulations, you just watered down your “link juice” by about half.
And all things being equal, if a competitor has combined page target Guangdong Mobile Number List ing the same keyword, but has backlinks, Google will likely rank them ahead of you. When trying to rank your page ahead of your competitors, just remember “ turtles won’t be faster than a rabbit”. For this SEO problem of separate mobile pages, there is a workaround. developers.google/search/mobile-sites/mobile-seo/separate-urls Some SEO savvy website developers are aware of this technique and will add it to all web pages that have mobile equivalents. add the appropriate Rel=Alternate and Rel=Canonical tags. But this does not seem to be the case. Bad for measurement Looking at analytics for websites that have separate pages can be a very frustrating experience.
First, you see lots of page views on a particular web page such as: /my-service-page/ Then later /m/my-service-page/ So essentially, the number of pages on your website is doubled. While that might seem OK, it does lengthen your analysis time in Google Analytics. You’ll need to consider separate mobile and desktop pages when evaluating site content, or behavioral flow in your analytics package. It’s much more difficult to get a more holistic view in analytics that combines desktop, mobile and tablet users. Adds needed complexity. This ties in with the previous point. Having separate mobile pages ultimately doubles everything.
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發表於 2024-2-24 13:34:24